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ONLINE REPUTATION MANAGEMENT

What is Online Reputation Management?

Online reputation management is the process of controlling what shows up when someone looks you up online. We'll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online.

Why might someone need help managing a digital reputation?

The rise of the internet has given birth to a lot of good things ... and a lot of things that are not so good. Now your good name can end up in the hands of people you can’t identify—and who are in places you may not be able to point to on a map.


If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also creates significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.

How difficult is it to erase something negative once it's online?

We don’t seek to erase. There are significant deficiencies in the law in this area—even a lawsuit doesn't work. But the good news is that if it is off page one of Google, it basically doesn’t exist.

So what goes into an online makeover?

We make sure that a client’s story—a professionally written biography that's not purple prose or over the top—shows up and dominates their profile. It could be five or 10 of the top things about them online—either items that we write in consultation with you and your résumé or things that already exist that we push up to the top

What can people do to safeguard their online reputations?

Set up a Google alert for yourself. Contribute things that are of professional interest, and do it occasionally. You don’t have to tweet every day—doing it a few times a month is a good idea, especially if it is relevant to what you do. And don’t use Facebook a lot; if you do, maximize your privacy settings. Also, don’t post a lot of photos to social media, in general, about your families. Basically, don’t over-share. If you don’t know who the joker is on your social media page, it’s you.